For Personal Injury Law Firms

Stop Chasing.
Start Closing.

Your next signed case is sitting in someone's inbox right now. Make sure it is yours.

We deliver pre-screened motor vehicle accident leads directly to personal injury law firms. Clients sign roughly 15% of leads and achieve a case acquisition cost of $2,000 to $2,500.

We are a lead broker. We work with multiple vetted suppliers to source the best quality leads for your firm, giving you one point of contact and full accountability.

What you get with every lead campaign.

From $400
Per qualified lead
price confirmed by state
~5
Business days to go live
From payment to active campaign
<30
Days since accident
for 50% of our leads
30/30
New client trial
No long-term contract required
✦ Exclusive MVA Leads· ✦ Opt-In Leads Only· ✦ Injury Confirmed at Intake· ✦ Injury Confirmed at Intake· ✦ Real-Time Delivery· ✦ 30-Lead Trial Available· ✦ 42 States Covered· ✦ Exclusive MVA Leads· ✦ Opt-In Leads Only· ✦ Injury Confirmed at Intake· ✦ Injury Confirmed at Intake· ✦ Real-Time Delivery· ✦ 30-Lead Trial Available· ✦ 42 States Covered·
Opt-in leads only. Injury confirmed at intake.
From $400 per lead. Price depends on state.
Accident recency verified. Over 1 year filtered out.
Trial first. No long-term contract to start.
Real-time delivery via email as leads qualify.
The Real Problem

Most Lead Providers
Skip the Screening.

The industry problem is not that claimants are hard to reach. It is that the lead was never properly qualified in the first place. Here is what that looks like in practice.

The claimant never actually requested legal help. The lead came from a shared consent form, a directory, or an outbound call. The claimant has no memory of enquiring and no interest in speaking to a lawyer. This is a sourcing failure, not a contact rate problem.
The lead was never properly screened. Many providers deliver leads straight from a web form with no qualification call. Your intake team does the screening work on your own time, after you have already paid.
The injury was never confirmed at intake. A claimant who reported minor discomfort on a web form is not the same as a verified injury case. Without a qualification call that confirms injury, you are buying an expression of interest, not a viable claimant.
Recycled data sold as fresh leads. Aged lead lists, shared consent databases, and re-marketed contacts are routinely sold as new, exclusive leads. By the time the lead reaches you, the claimant may have been called by several other firms or decided months ago not to pursue a claim.
How We Screen So You Do Not Have To

Every lead in our network passes a qualification process before it reaches your inbox. Here is exactly what that looks like.

Opt-in only. The claimant requested contact.

Every lead comes from a consumer-initiated, opt-in channel. The claimant filled in a form requesting legal assistance. No shared consent databases. No outbound cold sourcing.

Claimant screened before delivery.

Every lead passes a qualification process before it is delivered to you.

Injury confirmed during intake, not assumed.

A form submission is not a qualified lead. Injury is confirmed through the intake process before the lead enters our network. What reaches you is a verified claimant, not a web enquiry.

Fresh leads only. No recycled data.

We source exclusively through active campaigns. Our leads are not aged lists or re-marketed contacts. The claimant you receive submitted their request for the campaign that delivered them to you.

42
States in our
coverage network
From $400
Per lead
price confirmed by state
50%
of leads had their accident
within the last 30 days
30/30
Trial offer for
every new client
What Clients Actually See

The Numbers That
Matter to Your Firm

This is not a pitch. These are the figures our clients experience using this model, drawn from real campaign data across our supplier network.

~15%
Sign Rate
Clients sign roughly 15% of the leads they receive. That is around 4 to 5 cases from a 30-lead trial for a well-run intake team.
$2,000–$2,500
Case Acquisition Cost
The all-in cost to sign a new MVA client using this model. Most firms find this significantly lower than other lead sources or referral arrangements.
50%
Accident Within 30 Days
Half of all leads had their accident within the last 30 days. Fresh claimants, still in the moment, actively looking for representation.
Why We Recommend Starting With $20,000

A 30-lead trial at $400 to $425 per lead gives you a real-world read on how this model works for your firm. But to get an accurate picture of your long-term results — including intake conversion patterns and case types — we recommend an initial budget of $20,000.

At that level you have enough volume to see which states perform best for your team, how quickly claimants are responding, and what your actual sign rate looks like across different accident types.

You do not have to start there. But firms that come in with $20,000 typically leave the trial with enough data to make a confident decision about ongoing volume — and with 3 to 5 signed cases already in their pipeline.

How the Maths Works
$20,000 budget example
At $400 per lead that is approximately 50 leads. At a 15% sign rate, that is 7 to 8 signed cases from a single campaign.
Case acquisition cost
$20,000 divided by 7 or 8 cases works out to $2,500 to $2,850 per signed client. In line with what clients consistently report using this model.
Against typical case values
A typical personal injury settlement generates legal fees many multiples of the $2,000 to $2,500 acquisition cost. Most firms see a clear return within the first resolved case.

These figures are based on client data across our supplier network. Results depend on intake process, response speed, and geography. Not a guarantee.

Model Your Returns

See What Your Budget
Could Return

Adjust the sliders to model your expected returns. Based on real client data. Not a guarantee of results.

ROI Calculator

Adjust the sliders to model your expected returns. Figures are based on real client data from our supplier network. Not a guarantee of results.

What does a typical MVA case fee look like?
Based on published settlement data: the average car accident injury settlement is approximately $30,000–$37,000 (Brown & Crouppen, 4,500+ cases, 2021–2024). At a standard 33% contingency fee, that works out to $10,000–$12,000 in attorney fees per case. Higher-value cases involving serious injuries or commercial vehicles can return significantly more. The default below uses $10,000 as a conservative midpoint.
Total Lead Budget $20,000
$5,000$100,000
Price Per Lead $400
$400$425$500
Sign Rate 15%
5%30%
Average Case Fee $10,000
$2,000$50,000
Estimated Revenue Return
$0
Total estimated fees from signed cases in this campaign
Leads Received
0
Based on your budget and per-lead price
Cases Signed
0
At your chosen sign rate
Case Acquisition Cost
$0
Total spend ÷ cases signed
Campaign Profit
$0
Revenue minus the cost of leads
Campaign Breakdown
Total lead budget $20,000
Price per lead $400
Total leads 50
Sign rate 15%
Cases signed 8
Average case fee (est.) $10,000
Estimated revenue $60,000
Case acquisition cost $2,500
Campaign profit (revenue minus lead cost) $40,000

Sign rates based on client data across our supplier network. Average case fee based on published settlement data: Brown & Crouppen reports an average car accident settlement of $37,248 across 4,500+ cases (2021–2024); ConsumerShield reports $30,416 as of 2026. Attorney contingency fees are typically 33–40% of settlement (Nolo, 2025). This calculator is for illustrative purposes only and does not constitute a guarantee of results.

The Process

From Handshake
to Your First Lead.

Five steps. Five business days to go live. No call centres, no account managers who disappear after the sale. Just a focused operation that does what it says it will do.

1

Tell Us What You Need

Share your target states, case types, and monthly volume requirements. We agree a lead count and a per-lead price, and everything is confirmed in writing before anything moves.

2

You Pay. We Activate.

Payment is made upfront for the agreed package. We then pay our supplier and activate your campaign. Leads are typically available within approximately five business days of payment being received.

3

Leads Flow as They Are Qualified

Leads are delivered in real time via email as they are qualified. They are not held until the end of the campaign. Your intake team can begin working through each lead as it arrives.

4

Qualified Lead in Your Inbox

Every lead includes the claimant's name, phone number, email address, and accident type. The lead has been qualified to confirm injury before it is released.

Four Promises.

No conditions. No asterisks.

Screened Before Delivery

Injury confirmed. Opt-in contact. Accident within 12 months. All checked before delivery.

📄
Contact Details and Qualification Status on Every Lead

Name, phone number, email, and accident type. Every time.

The Process

Agreement. Payment.
Campaign. Leads.

1
Agreement
We agree volume, price, and target states. Everything in writing.
2
Payment
You pay upfront. We activate the campaign within 5 business days.
3
Campaign Starts
Your campaign goes live. Leads flow in real time as they qualify.
4
Leads Delivered
Each lead arrives in your inbox with name, phone number, email, and accident type.
Every lead is qualified before delivery
Injury confirmed at intake
Claimant submitted via opt-in form
Accident within the last 12 months
Our recency filter
We ask: how were you injured?
We ask: how long ago did it happen?
Over 12 months is filtered out
50% had their accident within 30 days
How We Filter for Recency

The Accident Has to
Be Recent.

A claimant who was in an accident two years ago is not the same prospect as one who was in an accident last month. Recency matters for engagement, injury relevance, and case viability. We filter hard on this.

From years of working with our supplier network, we have found two questions that cut through faster than anything else. Every claimant in our network is asked both before they enter the pipeline.

Question 1
“How were you injured?”
This confirms the nature and mechanism of the injury. A claimant who can describe their injury clearly is a claimant who is engaged and ready to pursue their case.
Question 2
“How long ago did it happen?”
Anyone over 12 months is filtered out entirely. No exceptions. A lead older than a year carries too much risk of settled claims, faded memory, or lost motivation to pursue.
50%
had their accident within the last 30 days
Based on data across our supplier network. Around half of all leads had their accident within the last 30 days — claimants still in the acute phase, actively looking for help.
12
Month Maximum
Anything older is filtered out before it enters our network
2
Key Questions
Asked of every claimant to establish injury type and recency
Getting the Most From Your Leads

The 6×6×6
Follow-Up Rule

A quality lead that goes unworked is a wasted lead. The firms that convert the most are the ones with the most disciplined follow-up process, not the best lawyers.

Six calls. Six texts. Six emails. Spread over several days. That is the minimum before writing a lead off as uncontactable. Most firms give up after two calls. Do not be most firms.

6×6×6

The Follow-Up Standard

Minimum attempts before a lead is written off

📞
6
Phone Calls

Spread across several days. Leave a clear voicemail on at least the first and third attempts so the claimant knows who you are and why you are calling.

💬
6
Text Messages

Short, professional, and non-pressuring. A simple text is often the contact that gets a response when calls have gone unanswered.

💌
6
Emails

Brief, clear, and helpful in tone. Remind the claimant who you are, that you received their request, and that you are ready to help when they are.

Speed matters most on that first attempt. The best-performing firms make their first call within five minutes of receiving a lead. A claimant who filled in a form ten minutes ago is still in the moment and actively thinking about their situation. Your lead is exclusive. Speed affects conversion.
Why we share this

Your conversion rate is mostly determined by your follow-up, not your lead source. Work the leads properly and the results follow.

New Client Offer

Prove It Works.
Then Decide.

No Contract to Start

30 Leads in 30 Days.
Then You Decide.

We do not ask for long-term commitments. We ask for 30 days and 30 leads. If the quality is there, you will know it.

If the leads do not perform, we want to know why. We will not argue and we will not disappear. We are a small operation building our reputation one client at a time.

After the trial, clients who continue move onto flexible ongoing arrangements. Everything reviewed together before any longer commitment is made.

New Client Trial Package
30 Leads • 30 Days
Opt-in, screened MVA leads delivered in real time as they qualify.
from $12k
from $400 per lead • price confirmed by state • paid upfront
No contract • No long-term commitment
How the Trial Works
1
We Agree Your Criteria

We agree your target states, case types, and any specific filters. Pricing is confirmed upfront by state and everything is put in writing before any payment is made.

2
Payment for the Package

You pay for 30 leads upfront at the per-lead rate for your target states. We activate your campaign within approximately five business days of receiving payment.

3
Leads Flow to Your Inbox

Leads are delivered in real time via email as they are qualified throughout the 30-day period. They are not held and sent as a single batch at the end.

4
You Decide What Happens Next

If you are happy with the quality, we can build a longer-term arrangement together. If you are not satisfied, there are no hard feelings. We will always want to understand what went wrong so we can improve.

State-by-State Pricing

Three Tiers. 48 States.
Price Confirmed Before You Pay.

We offer qualified MVA leads across 48 states at three price points. Your exact price is confirmed before you commit.

How is pricing set?

Every lead is from an opt-in source, injury confirmed, and accident recency verified before it reaches you.

Industry benchmarks for exclusive pre-qualified MVA leads show ~15% sign rate for firms with a structured intake process. On 30 leads, that is 4 to 5 signed cases. Clients consistently report a case acquisition cost of $2,000 to $2,500 using this model.

Conversion rates vary by firm, intake speed, and geography. These are industry benchmarks, not a guarantee.

States Not Currently Available
CA — CaliforniaTX — Texas

California and Texas remain outside our current coverage. Sourcing costs in these markets make it impossible to deliver quality leads at a price that works for our clients. We review this regularly.

$400 per lead(37 states)
AKAlaska$400
ALAlabama$400
ARArkansas$400
COColorado$400
CTConnecticut$400
DEDelaware$400
HIHawaii$400
IAIowa$400
IDIdaho$400
INIndiana$400
KSKansas$400
KYKentucky$400
MAMassachusetts$400
MDMaryland$400
MEMaine$400
MIMichigan$400
MNMinnesota$400
MOMissouri$400
MSMississippi$400
MTMontana$400
NCNorth Carolina$400
NDNorth Dakota$400
NENebraska$400
NHNew Hampshire$400
NMNew Mexico$400
NVNevada$400
OHOhio$400
OKOklahoma$400
RIRhode Island$400
SCSouth Carolina$400
SDSouth Dakota$400
TNTennessee$400
VAVirginia$400
VTVermont$400
WIWisconsin$400
WVWest Virginia$400
WYWyoming$400
$425 per lead(6 states)
ILIllinois$425
LALouisiana$425
NJNew Jersey$425
OROregon$425
PAPennsylvania$425
UTUtah$425
$500 per lead (5 high-competition states)
AZArizona$500
FLFlorida$500
GAGeorgia$500
NYNew York$500
WAWashington$500
These states carry higher sourcing costs due to significant legal market competition. Available at $500 per lead. Pricing confirmed before you commit.
Common Questions

The Questions Firms
Actually Ask Us

How is per-lead pricing calculated? +
Pricing varies by state, starting at $400 and rising to $425 for states where sourcing costs are higher. Every lead is from an opt-in source, injury confirmed, and recency verified.

Our clients sign roughly 15% of leads on average. On a 30-lead trial that is around 4-5 signed cases. More importantly, clients using this model typically achieve a case acquisition cost of $2,000 to $2,500 — meaning the total cost to sign a new client, including lead spend, works out well below what most firms pay through other channels.

These figures are based on client data across our network. Results depend on your intake process, response speed, and follow-up consistency.
What conversion rate can I realistically expect? +
Our clients sign roughly 15% of leads on average. Well-run firms with fast response and consistent follow-up do better than this.

We cannot guarantee conversion rates because results depend on your intake and follow-up process. What we guarantee is that every lead has been qualified from an opt-in source before it reaches you.
Why are some states not available? +
States such as California, Texas, Florida, Oregon, Utah, and Washington carry significantly higher supplier costs due to the level of legal market competition in those areas. Rather than pass those costs on to you or compromise on quality, we have chosen not to operate in those markets at this time. We review our coverage regularly and will expand into those states as we identify reliable and cost-effective sourcing options.
What does the trial offer include exactly? +
30 qualified MVA leads delivered over 30 days. The total cost depends on your target states. For states priced at $400 the 30-lead package starts from $12,000. For $425 states it will be slightly higher. All pricing is confirmed in writing before payment. No long-term contract required. Leads are screened to your agreed criteria and delivered to your inbox in real time with full qualification details. After the trial you decide whether to continue.
Do I pay upfront? +
Yes. Payment is made upfront for the agreed lead package before the campaign starts. This allows us to activate your campaign with our suppliers promptly. The campaign typically goes live within approximately five business days of payment being received.
When do leads arrive after payment? +
The campaign typically goes live within approximately five business days of payment being received. Leads then flow in real time via email as they are qualified throughout the campaign period, rather than being held and released at the end. Your intake team can begin working through each lead as it arrives.
Do you require long-term contracts? +
No. We start every new client with a 30-lead trial and there is no long-term commitment attached to it. If you wish to continue after the trial, we will agree ongoing terms together. We want to earn the relationship rather than lock you into one.

Your pipeline should not depend
on who calls you.

Tell us your target states and what you need. We will come back within one business day with clear pricing and a plan. No pitch, no pressure.

Get Started

Let's Talk About
Your First 30 Leads.

Fill in the form and we will come back to you with pricing and availability for your target states within one business day.

From $400 per lead — exact price confirmed by state before you pay
30-lead trial with no long-term contract required
Campaign goes live within approximately five business days
Pricing confirmed before you pay
Or reach us directly
info@premierkingdomusa.com
We aim to respond within one business day.

🔒 Your information is never sold or shared.